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The Sales Interview: Cliff's Notes
Great Sales People are:
- People that help other people get what they want
- Excellent Communicators
- Good listeners
- Able to smile when they talk to people
- Thoughtful and ask insightful questions
- Genuinely interested in other people
- See things through their customers eyes
- Passionate about their products
- Appeal to nobler motives
- Able to use other people's first names
- Able to make other people feel important
Key Sales / Customer Service Principles:
- You can't win an argument
- If you are wrong, admit it to your customer
- Handling objections with a drop of honey and let the other people talk themselves out of being angry
- Identify the other persons needs and address them
- Demonstrate respect for other peoples opinions
- Find common ground and emphasize it – Get people saying “Yes”
Key points you have to address and demonstrate an understanding of in a sales interview:
- Building Relationships
- “Win-Win” strategy
- Being a Student of your Customer and becoming a consultant
- You have to talk about being competitive, aggressive, and a winner
- Capable of/Enjoy independent operation
- Must address being motivated by being in a compensation driven environment
- Strong “Power” close
Questions/Situations you must be ready to answer/handle in a Sales interview:
- What do you do when the customer says “NO”
- What do you do when the customer becomes “Angry/Unreasonable”
- Sell me this pen (insert inanimate object of your choice)
- Why do you want to be in sales?
- What motivates you?
- How do you feel about travel/commission?
- Tell me about time when you got your boss to follow a course of action you decided on
- How do you handle failure or rejection?
- How do you work with no one looking over you shoulder?
- Do you like working as a member of a team or as an individual?
