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The Sales Interview: Cliff's Notes

Great Sales People are:

  • People that help other people get what they want
  • Excellent Communicators
  • Good listeners
  • Able to smile when they talk to people
  • Thoughtful and ask insightful questions
  • Genuinely interested in other people
  • See things through their customers eyes
  • Passionate about their products
  • Appeal to nobler motives
  • Able to use other people's first names
  • Able to make other people feel important

Key Sales / Customer Service Principles:

  1. You can't win an argument
  2. If you are wrong, admit it to your customer
  3. Handling objections with a drop of honey and let the other people talk themselves out of being angry
  4. Identify the other persons needs and address them
  5. Demonstrate respect for other peoples opinions
  6. Find common ground and emphasize it – Get people saying “Yes”

Key points you have to address and demonstrate an understanding of in a sales interview:

  • Building Relationships
  • “Win-Win” strategy
  • Being a Student of your Customer and becoming a consultant
  • You have to talk about being competitive, aggressive, and a winner
  • Capable of/Enjoy independent operation
  • Must address being motivated by being in a compensation driven environment
  • Strong “Power” close

Questions/Situations you must be ready to answer/handle in a Sales interview:

  • What do you do when the customer says “NO”
  • What do you do when the customer becomes “Angry/Unreasonable”
  • Sell me this pen (insert inanimate object of your choice)
  • Why do you want to be in sales?
  • What motivates you?
  • How do you feel about travel/commission?
  • Tell me about time when you got your boss to follow a course of action you decided on
  • How do you handle failure or rejection?
  • How do you work with no one looking over you shoulder?
  • Do you like working as a member of a team or as an individual?
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