Meet Our Team

As an Executive Senior Partner with Lucas Group, Cindy Richards partners with mid-tier to Fortune 500 (CPG) companies with expertise in all channels of trade including Foodservice, Retail, Mass, Club, Drug and eCommerce. Cindy’s extensive knowledge of the marketplace combined with 20+ years sales experience give her an edge over the competition and aid in her continued career success.

With the support of a national data base, keen instincts and personal touch, Cindy expertly identifies, targets and connects with Sales and Marketing Superstars to strategically introduce to leading companies nationwide. As a true testament to her capabilities, the majority of Cindy’s clients originate from referrals and repeat clientele, establishing the precedence of solid and lasting partnerships.

Cindy’s career progression and ultimate home with Lucas Group was meant to be, as following college, she began her career as a recruiter with MSI and Beth McRae & Associates, sourcing Administrative Personnel with a focus on contract hires. Spending a few years away from recruiting, Lucas Group lured her back in 2013 and her only regret was not joining sooner.

Cindy studied Journalism at Western Carolina University in Cullowhee, NC. An avid health and fitness advocate, Cindy can regularly be found in the gym, doing yoga or playing a friendly (?) game of doubles tennis. The mom to two grown children and a senior in high school, she no longer cooks meals to sustain the lives of developing bodies and opts to eat out as regularly as possible!