Digital Marketing Manager

  • Job #

Lucas Group is working with a local manufacturer in Orange County, CA who is in search of a Digital Marketing Manager.

RESPONSIBILITIES

  • Manage of a portfolio of eCommerce stores through a combination of hands-on efforts and through use of digital marketing agencies.
  • Drive demand by evaluating, proposing, planning and executing all digital marketing campaigns,
  • including SEO/SEM, email, social media, and content to build brand awareness, customer engagement and customer retention
  • Continuously test, measure and optimize all digital marketing channels (including websites, email marketing campaigns, organic search, keywords, social media, etc)
  • Oversee agencies managing paid search, social media marketing, affiliate marketing, remarketing, etc.
  • Manage and optimize a portfolio of E-commerce websites
  • Lead on all marketing tasks such as product merchandising, email marketing, collateral development, customer satisfaction analysis, sales programs, product development, promotional materials, product packaging.
  • Oversee and participate in content creation for SEO purposes
  • Work with agency to prepare and send weekly newsletter emails
  • Continually improve conversion rates
  • Oversee the launch of new eCommerce stores as the company launches new brands
  • Continuously identify ways to improve websites and acquire new customers
  • Report directly to the company's president
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Design content marketing strategies and set short-term goals
  • Undertake content marketing initiatives to achieve business targets

 

REQUIREMENTS

  • BS/MS degree in marketing, business, IT, economics or a related field strongly preferred.
  • 5+ years experience in eCommerce – preferably in-house at a brand/consumer product company
  • Good understanding of SEO strategy and implementation
  • Advanced knowledge of Google Analytics and other web metrics
  • Expert knowledge of conversion rate optimization best practices
  • Experience working with e-commerce platforms such as Shopify, BigCommerce, Volusion, etc.
  • Advanced Excel skills

BENEFITS

  • Paid relocation package for qualified candidates willing to relocate to Orange County, CA.
  • Highly competitive compensation
  • Health insurance, dental, vision, life insurance, 401k
  • Paid time off (holidays, vacation, and sick)
  • Training & Development