If I could give people one piece of advice, it’s this: Don’t neglect your LinkedIn profile. No matter where you are in your career—whether you’re actively looking or even happy in your current role—your LinkedIn profile is critical to make you stand out in the business marketplace.
Every day, Recruiters are searching for great talent on LinkedIn. And the more a Recruiter can learn about you and your expertise, from your LinkedIn profile, the easier it is to be selected to hear about a compelling job opportunity.
Recruiters don’t have the time to second-guess whether you’re a good fit for a position they are representing. Often, time is of the essence. If I see a profile that only states a job title, I just keep scrolling, and move on in my research and sourcing efforts.
I’ve used LinkedIn to place countless candidates in jobs both for in-house counsel roles and lateral positions, after reading their well-crafted profile who were not actively looking, who were not in my existing network, who did not have their resume on file with me, or may not have otherwise applied to a job posting. But if I don’t know anything about you, other than where you work and your job title, then you could be missing out on being contacted about a potentially better career move.
Remember, Recruiters are the eyes and ears in the marketplace. These days not all jobs are posted on job boards; some jobs are confidential or exclusive. So being able to catch a recruiter’s attention—regardless of when you might be ready to land your next role—keeps you informed about job options. Passive candidates could be growing their professional network for the future if the timing is not right to consider making a move.
When was the last time you checked your LinkedIn? Too many people update their resume and by extension their LinkedIn when they’re ready to look for a new job. “I’m not into self-promotion,” I’ve heard people say. “I’ll update it when I’m ready for my next move,” is another popular response.
Bear in mind that you are doing yourself a disservice if you do not inform the LinkedIn business community about what makes you stand out from your peers. Your LinkedIn profile should represent your own personal brand. Ask yourself, “Does this really convey the right message about what makes me valuable?” Make sure that your LinkedIn profile clearly states what you do and represents the worth that you bring to your current role in your department or practice focus.
Your LinkedIn profile should be a mini resume. Do not just state your title—give details about what you do daily in your current position and the value you bring to your stakeholders. In other words, “be noticed.” Recruiters use LinkedIn as a foundational resource tool to identify the best and brightest. Be comprehensive.
How can you improve your profile? Be specific.
For example, do you manage a team? Did you develop your company’s compliance program? Did you exceed your sales quota? Did you write a motion to dismiss a litigation matter? Did you save your company hundreds of thousands of dollars? Did you implement a more efficient way to streamline an internal process?
Keep It Current
Just as important as have a detailed LinkedIn profile page make sure it is up to date. If you’re not refreshing your profile after wrapping up projects, or gaining a new skill set, etc., then you’re not improving your personal brand. Whenever you publish a new blog or are featured in an industry publication, make sure to update this on your LinkedIn profile.
Neglecting your LinkedIn profile could cost you your next career opportunity. Have I convinced you to revamp your profile? I sure hope so. Looking forward to learning more about you on LinkedIn.